Descrizione:
The incredible story of the Asian advertising
The Chinese city where famous paintings are faked, the chicken sandwich that introduced McDonald?s to the Indian subcontinent, a successful advertising campaign for a beer that does not even exist? These and much more peculiar, funny and extremely relevant stories help to define the development of marketing in the Asian continent: a new frontier, where absolutely nothing that has been accepted in the West for years, can be given for granted. Where the American established giants of advertising had to turn their logics upside down, and redesign any approaches to meanings and trends, to find the right key to the market. .Just Doing It ? The New Asian Century is the spontaneous prosecution of the first book abut the 100 personalities in the world who have changed the history of Advertising: two lively, engaging books, addressed both to professionals (as Pia Elliott) and the curios ones.
ABOUT THE AUTHOR: Pia Elliott worked as a copywriter in multiple international advertising agencies before co-founding Promos Italia (which would go on to become part of BBDO). Her agency became a school for some of the most creative copywriters and art directors in Italian advertising. Later on in her life Pia Elliott focused her attention towards Institutions. She coordinated many communication campaigns for the European Union, even spearheading the public service announcements introducing the Euro as common currency. Nowadays Mrs. Elliott spends her time writing about advertising, teaches University-level courses and seminars, and is working on a biography regarding a select few of contemporary and historical musician |
